There are many projects, start - ups and SME businesses that need backing on various crowdfunding platforms. In order to communicate your message, it’s obvious that a not so good video can kill your chances of reaching your crowdfunding goals. So, how can your crowdfunding video stand a chance and stand out from the crowd?
Well, there are some top and common mistakes that can be avoided while planning and making your crowdfunding video.
#1 Not thinking the roadmap ahead
This one may be obvious but not having a clear plan without a script or outline will most likely give you an average result and you will end up having a mediocre video with no engagement from target investors and/or donors. Also if you are going to be featured on the video your own personal preparation and presentation for the video is a must for avoiding the mistake of ending up with poor quality video.
#2 No investment or donation plan
In order to make yourself and your project legitimate, it’s highly advisable to mention where the costs of funds will go. Investors or Donors are not looking for a detailed financial plan in the video but an overall vision needs to be shared.
#3 Avoid quantity and think about quality!
it’s more important to think about engagement, telling your story, and communicating your message then to worry about fitting the actual length requirements. At the same time, it’s also important to focus on the actual quality of the video production. This can be done by yourself or your team but if you are inexperienced or lack necessary skills then it might be worth hiring a production company to support you in this journey.
#4 Not sharing your past success
It’s important that investor or donor get to know your journey and what successes you have already acquired in your business already. If you are a start-up or your project idea is at an early stage then talk about how far you have come and where you are heading towards.
#5 No Call to Action
Don’t forget to ask potential donor or investors for what they can do to support your project and what they can get in return. You need to excite and encourage by asking for sharing, supporting and investing in your project, this leaves them with a clear step they need to take to support your vision.
#6 Not marketing your video
Many people think that making a great video will help them raise their chances of winning an investment goal, but this is a big mistake. Although having an engaging and a great video that explains your message is very important, it’s just as important to market and reach out with your campaign
