Whether you are a business owner, tech start up or someone with a project idea, at some stage of your journey you may need to raise or consider funding through crowdfund. By now you may already know that having a video and running a campaign is a vital piece of the puzzle to harness the success of a crowdfunding campaign. But before you think about getting yourself into video production it might be worth considering to know if you are ready for this path.

Here are some things to check that could help you decide whether you ready to take action for producing your crowdfunding video.

Clarity of the Concept

This means the actual concept of your business, idea or the product that needs
backing. Is your business or idea well defined? Is it clear for you where do you plan to use this investment and where do you want to go after? As a business owner, all this may sound obvious but all this reflects the tone, style, and vision of the video and if you are clear about this then it’s one of the signs you are getting ready.

The Market
Do know your target customer, donors, and investors? Before you can consider on getting into video production and plan your campaign it’s important to know who your video campaign will speak to. It’s important to have a clear image of those investors and donors in mind.

Determine the Crowdfunding Platform
Do your homework. It’s important you have a clarity on the platform you see your project being best fit in. Platforms such as Crowd cube, Seedrs, Kickstarter and Indiegogo all have different business models and attract a different type of funders.

Business Plan
Some platforms such as Crowdcube and Seedrs are investment based and if investors are interested they may want to request to see your business and financial plan to understand your market position and business model further. Use this guideline by Crowd cube on how to create your business plan.

A Campaign Strategy Plan
There is a common misconception that having a great crowdfunding video will do the trick for raising the funds. Although video does play huge role in bringing the success but a campaign strategy will help you build awareness and just relying on the crowdfunding platform members is not enough to reach your goal, you need to warm up your own network, host and hold event in your industry and produce and share relevant content to the right network about your campaign.

We hope this helped you to determine whether you are ready or not for your next step into video production.

You may also want to check out the following blog:

                                                                                          6 mistakes to Avoid in your crowdfunding video!
                                                                                         10 Tips for a successful crowdfunding video pitch!