Crowdfunding is a great way that enables entrepreneurs to launch and test the market for their product or services while also helping them fund their business. However, it’s not an easy road and does require preparation on your part to increase your chances for success.
Here are the necessary steps you can take to help in your crowdfunding campaign plan
Select your ideal crowdfunding platform.
The first step is to identify which platform will suit your product or services. Each platform has a different business model as some are a reward, equity, loan and donation based so identifying what will suit your needs and goals is a good starting point.
Build a community (even before you have launched your campaign)
Start creating a pre-launch message on your website, and encourage current website visitors to be added to your mailing lists, then start sharing your relevant news with nurturing content and host relevant events in your industry that can build your community base. This will warm up your leads to be nurtured into potential investors and encourage them to support you in your crowdfunding journey.
Build a Campaign Strategy
Besides building a community you also need to create a campaign plan, this could be in the form of partnering with bloggers who speak to your target audience, creating thank you or relevant promotion videos, and other shareable content.
Your strategy could include the following aspects
- Social media strategy
- Email newsletters
- Create Media page + press kit
- Contact with the press
- Partnering with bloggers
- Campaign Video Promotion
Produce a video and share your story
The next step will be to create a script and structure a video production plan. If you lack the necessary video production skills it is worth considering or talking to a professional video production company that can support you to produce the relevant pitch video. Share with them your goals, brief and existing marketing plan so the video and creative concept could be aligned to suit your goals.
Stay in contact with your investors
As you launch and progress with your campaign it’s important to keep existing investors, donors and supporters in the loop, you want the campaign to remain exciting and hot, building this relationship will also encourage them to spread word of mouth of your project to their community. And if you do reach your funding goals then do keep up with your promises whether it was rewards, gifts or equity you promised.
In Conclusion
As you may be known by now that launching your project or business on crowdfunding is not an easy road and do require a lot of work, but with the right structure, planning and time put into the campaign you can reach or may exceed your funding target.
